Placer.ai
Location-derived foot traffic analytics for retail and real estate
Placer.ai models visits to physical sites from aggregated mobile location signals, producing traffic, trade-area and visitation trend analytics. It serves retailers and landlords as well as real estate and public-equity investors, and its scale and broad customer base give it unusual panel depth for a geolocation vendor.
GAII take
Widely used by corporates, so signal crowding is a concern for equity alpha; strongest fit is real estate underwriting and retail KPI checks.
Widely used by corporates, so signal crowding is a concern for equity alpha; strongest fit is real estate underwriting and retail KPI checks.
- Website
- placer.ai
- Headquarters
- Los Altos, CA, USA
- Founded
- 2018
- Company type
- Scale-up
- Latest round
- Venture round, $75m, August 2024 (existing investors; GEM Realty Capital identified)
- Status
- Active — Valued at $1.5bn at the August 2024 round, up from $1bn at its $100m Series C in January 2022. Prior investors include Fifth Wall Ventures, Array Ventures, Wndr
- Buyer
- Asset managersHedge fundsCorporates & IR
- Asset class
- Public equitiesReal assets
- Workflow
- Research & diligenceRisk & monitoring
- Ai capability
- Time-series ML
- Delivery
- SaaS applicationAPI / data feed
GAII ID GAII-T0334 · Updated 2026-10-22 · Compiled from public sources for educational and informational purposes. Not investment advice.