Origin
Personal finance app with SEC-regulated AI financial advisor
Origin is a personal finance app spanning budgeting, investing, compensation and benefits, which launched an AI financial advisor operating under SEC registration. The advisor provides personalised, non-discretionary guidance, automated insights, briefings and investment analysis.
GAII take
Regulated AI advice is a notable precedent; consumer acquisition costs remain the core challenge.
Regulated AI advice is a notable precedent; consumer acquisition costs remain the core challenge.
- Website
- useorigin.com
- Headquarters
- San Francisco, CA, USA
- Company type
- Startup
- Status
- Active
- Founders
- Matt Watson
- Investors
- Founders Fund, General Catalyst, Felicis Ventures, 01A
- Buyer
- Retail investors
- Asset class
- Multi-asset
- Workflow
- Portfolio constructionResearch & diligence
- Ai capability
- Agents & automationGenerative content
- Delivery
- SaaS application
GAII ID GAII-T0322 · Updated 2026-10-22 · Compiled from public sources for educational and informational purposes. Not investment advice.