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Bloomberg Second Measure
Card-transaction company performance analytics, now a Bloomberg product
Second Measure turns anonymized consumer purchase records into self-serve sales, customer and retention metrics for thousands of public and private companies. Since its 2020 acquisition it has been sold as a Bloomberg product, giving terminal users integrated access to spending-based company performance estimates.
GAII take
Bundling with Bloomberg eases procurement, but buyers should compare panel coverage and latency against independent card-data vendors.
Bundling with Bloomberg eases procurement, but buyers should compare panel coverage and latency against independent card-data vendors.
- Website
- secondmeasure.com
- Headquarters
- San Francisco, CA, USA
- Founded
- 2015
- Company type
- Incumbent
- Latest round
- Acquired by Bloomberg, terms undisclosed, December 2020
- Status
- Active — Acquisition completed 24 December 2020. Founded by Mike Babineau and Lillian Chou out of Y Combinator's 2015 cohort; tracked 5,200+ public and private companies
- Buyer
- Hedge fundsAsset managersCorporates & IR
- Asset class
- Public equities
- Workflow
- Research & diligenceIdea generation
- Ai capability
- Time-series ML
- Delivery
- SaaS applicationAPI / data feed
GAII ID GAII-T0068 · Updated 2026-10-22 · Compiled from public sources for educational and informational purposes. Not investment advice.